How we have used our target audiences interests...

Throughout producing our film we have constantly considered our target audiences interests. Due to   our target audience being so wide, from the age of 15-40 it was quite difficult. So we decided to split them into two different groups identifying the younger side of our target audiences interests so they could be met but also the older side too. This helped us produce a successful film our audience would like but also provided us with ideas of how to market our film to our audience.

15-25 audience interests

• Enjoys the thrill of the film, feeling scared etc.

• Going to watch a film is seen as a social event for the younger audience, therefore the film needs to have questions left unanswered to strike a talking point between friends. 

• Through our questionnaire results we found that the younger audience found stereotypical ways of being scared such as the dark and strange noises frightening therefore, despite wanting to challenge some of these factors by filming our movie during the day time we did decide to incorporate a scene with a dark corridor in to our film to meet our audiences needs. 

Marketing our film to our target audience of 15-25...

• We will use social media to reach this age group as most young people use Facebook frequently. Below is a link to our parody Facebook page for the character 'Michelle' We will use this site to create a buzz for our film by writing status updates on how the filming is going and also what she has found so far in her footage. This will create the idea that our film is real. 

https://www.facebook.com/pages/Unanswered/1383978258493561?ref=hl 

• Our posters will be placed around local universities and train stations to reach out to students. 

26-40 audience interests

• Enjoys the mystery side to the film and trying to discover the plot.

• The history behind the film intrigues this age group more therefore through marketing this needs to become apparent. 

• Through our questionnaire we found that the older age group become more scared when realistic things happened, therefore during filming we thought carefully about the balance of what could be believable to completely unrealistic. For example we incorporated a part where there is an unusual noise that frightens the character, however we then find out that it was just the fire alarm. This could be realistic but at the same time is quite creepy. 

Marketing our film to our target audience of 26-40...

• We have found that the older target audience do not use social media as much, therefore just marketing the film via Facebook may not be catering for the older audiences interests. This is why we decided to write in to our local newspaper regarding our film and also the history behind it because we knew that the older audience normally read the paper. 

We have already realised the impact that this had, as I and Michelle have had numerous people approach us on the street asking about our movie. We have already created a buzz!