We plan to release a few posters leading up to the release of the film. The first one will be very mysterious and hardly reveal anything but the release date and a small caption to intrigue the audience. We were thinking something like this:
It is very simple and the sepia 'Exit sign' could be interpreted in many different ways. You wouldn't automatically think 'cinema' it could be any building but what it does signify is danger. We want to strip everything down and just convey one simple message to our target audience, 'this film involves the sense of danger.' After all, that is was intrigues people to watch a thriller/Mockumentary film, the idea that real characters are in real danger. The caption at the bottom actually reveals our film title, 'UNANSWERED' but the viewer doesn't know it yet but it is putting that word into their head from the very start. The only slight hint we have revealed about the location is the curtains in the picture that are being revealed from the glow of the sign. Those curtains will get our audience thinking, where could it be? Leading them onto our next poster...
This poster is again very simple but this time it is revealing a little bit more. The exit sign is still lingering looking very threatening but now the shadow of a young girl is shown. There is a slight light coming from her hand area which could hint that she is holding a film camera but the caption, 'I'm ready to show my footage' confirms that idea. The caption will give the idea that the girl has needed time to decide whether or not to release her footage and is now confessing that she's ready. This automatically will make our audience curious and want to know more. We want the poster to seem very realistic, after all it is supposed to be the characters own footage and film, therefore she would not have a large amount of money to produce posters. That is why we have chosen to use the black and white grainy effect convey the hand held cam style of the film.
We want our last poster to reveal the most about the film. On this poster we have revealed the name of the film, date and a small caption telling our audience a little about the story. We have decided to use a Typewriter font to convey a 'news' style, adding realism. We have used 'The Blair Witch Project' poster as our inspiration and wanted a similar intriguing caption to what they had, using a very factual style of writing. We are still working on all of these posters and I believe that we can improve them further. These are just rough copies and I really want to think about our typeface a bit more and make sure it is conveying the right mood, I also want to work on consistency and make sure each poster look like they could link together. Michelle and I will continue to update our blog with new poster ideas and hopefully we can start releasing some over the Internet very soon.
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