Poster Research.

Whilst I was creating the storyboards, Michelle decided to do some research into different film posters. After visiting her blog, I saw that she had found some very interesting facts about the style of Mocumetary film posters. Below is an image of the posters she analysed...

The points that Michelle made are very true. The 'Unaware' poster is very mysterious and doesn't give too much away. This is the type of style that we need to create. Even the name of the movie is very cryptic and intrigues the audience. Our own film is going to be called, ‘Unanswered' so it holds a very similar mood and curiosity. Having a simple, sometimes even confusing film title makes people think deeper about the film and is engaging, as all of the answers aren't given to them straight away. Even if they leave your film still with questions 'Unanswered' it doesn't matter, as this is what creates talk around your film and the thriller/horror genre typically leave people asking for more. This is one of the reasons we decided to name our film 'Unanswered.'

 

I also like the way that the background to the poster could be interpreted in many different ways, the more you stare at it the more you see. I think that our own poster should also use dark colours to convey a thriller aspect to the film and automatically set the mood. It is always good to make it clear to your audience what type of genre your film is and also keep consistency throughout your film, from keeping the colours of your poster similar to the shooting style of the film. This all helps to make the tone of the movie realistic by keeping it consistent. Michelle also noticed that the font they have used looks very factual, almost like a type writer reporting news. A similar font will work really well on our poster and also at the start of our film. This will keep the sense of realism consistent.

You can definitely see the difference between the big Blockbuster film poster compared to the Mocumentary styled one. The colours and Mise en Scene are very different from one another and tell completely different stories. The 'Ocean's 13' film poster uses a much brighter colour scheme, well-known actors to draw in their target audience and large typical fonts. This may work to promote their type of film but it wouldn't work for our thriller/documentary film that we are promoting as it doesn't hold any mystery or darkness. It is clear that by using darker colours, unknown actors, unusual fonts and mysterious film names helps set the mood and builds mystery for a horror/thriller film successfully.  Now that we have identified these differences we can create our own poster that sends the right message to our audience and most importantly makes them want to come and view our film!

We will start creating our poster between the 1st-6th September, this may take longer but this is our guideline to start the process of producing it. The most important thing is that we have it completed before the film is released to create a hype.